Web 2.0 Blog

Having been a user of Sphinn for quite a long time now, a site which I find very useful and I respect greatly for the general quality of news items posted there by its users, I’m becoming concerned about the volume of companies who think they can get themselves links from this site and actually think their mindless spam is worthwhile.

Sphinn is an INTERNET MARKETING news and discussions site which encapsulates many corners of web activity. It is NOT a resource for promoting car insurance deals, free gym equipment or information about gluten-free pizzas. Those thinking about organising an SEO strategy in this way should know that these types of links are usually deleted within a couple of hours after only several users report it as spam. Furthermore, the link is only influential for as long as the page is relevant which in most circumstances is not very long - so even if you avoid removal from the site, neither your traffic nor your page rank will increase.

I’d also make the same recommendation for StumpleUpon, but I’m not as familiar with this site. Ultimately I think social bookmarking is a very important factor in the sharing of information over the Internet and a great outlet for bringing traffic to your site - especially in circumstances where the content is fantastic, but the author, having no idea about SEO, will never get any readers. But we must be careful that the system isn’t taken advantage of. Spamming social bookmarking sites isn’t blackhat, but it is unethical and worthless - people will never learn. Someone once said SEO is a mug’s game. Sadly, I guess social bookmarking is only advocating that theory.

You look at any blog post including this one, and you’ll see various tags attached around the pages tell you to ‘bookmark this’, ’sphinn that’ or ‘make this post a favourite’ and I’m sitting here thinking who actually uses all these widgets and why? Digg claims to have over 20 million users, which is quite incredible but who are these users?

The idea is that when you bookmark a site or a post, it becomes saved in your profile on the social bookmarking site and most likely shared to other users using the same service. So by making this bookmark, you are also alerting others to the existance of this website’s content. But is it meant for casual Internet users? I think not.

From the people I have asked, who are regular users of social networing sites and are therefore quite in tune with web 2.0 technologies, there is not much understanding of what a social boomark is. Ther’s not much out there that will tell usrs what it social bookmarking is. No adverts, no formal descriptions and certainly no advice as to why anyone should bother with it. And yet there’s millions of users using these services worldwide, how did it all take off?

I do know that social bookmarking is quickly becoming an ideal resource for search engine optimizers. Every time my posts are submitted to social boomarking sites I get more backwards links and Google sees these links as valuable votes, a process which will increase my rankings. If my readers also submit my posts to social bookmarking sites then that helps me even more. It’s therefore easy to see why webmasters use social bookmarking.

However a drawback of this is that these systems are becoming abused by spammers who want nothing more than to fill these sites up with their links. A lot of sites are now using nofollow tags to combat this.

So it’s a good information resource, a way of sharing and promoting websites and it’s definitely a notable method for optimizing RSS based websites, but I’m still not sure who the majority of their users are. It’s also very difficult to find any information about who the users are, I certainly couldn’t find any information on Google regarding the market of this phenomenon. There’s millions of users out there who are using these sites and my guess would be that the majority of users are keen Internet users who embrace web 2.0 technologies and have more than a passing interest in Internet services. This would include:

• Web developers
• Forum and blog posters
• Internet marketers
• Web writers
• Graphic designers
• Web enthusiasts

I simply cannot see how casual users would have the interest, time and patience to learn about how to use social bookmarking. But maybe I am wrong. If you can shed any light on this please give me a reply, or even add this post to a social bookmarking site. Sphinn it, Furl it, StumbleUpon it or and tell people that you’ve Reddit. Just don’t ask them understand it…

If you’re interested in optimizing your blog, you can make it much easier for search engines to crawl by adding a sitemap written on an XML page. The standard way of doing this involves creating a static XML page by taking a snapshot of your site at one time. However, the Google XML Sitemaps Generator for Wordpress will create an excellent quality sitemap for you which dynamically and automatically updates whenever new pages or posts are added to your blog.

Take a look at mine: http://www.adammoss.co.uk/sitemap.xml

It is downloadable as a simple plugin which just requires activation and submission from the Wordpress dashboard area. It results in a clean-looking, well presented and anchored list of your pages, with additional details of when it was last updated. Once installed you don’t need to do anything. It really is a must-have plugin for any serious blogger out there who wants respectable search rankings, so it comes highly recommended from me.

Download the plugin here: Download Plugin

When MP3 came out, it revolutionized the way we listen to music. No longer did it need to be played from a physical medium like a tape or a disk, now music could be played from a storage device and the software available allowed you to start the song from any point by just dragging a pointer along a horizonal bar. Songs could be stored in their thousands and they could be arranged in any order. Mobile phone technology continues to evolve and are now integrated with MP3 functions. Nowadays, enjoying music has never been this good and hassle free.

According to none other than the Korea Times, ‘Music 2.0‘ or the new MT9 format, is a new music format that could be seeing a commercial release in the near future. Developed by the Electronics and Telecommunications Research Institute (ETRI) and promoted by Audizen. The main new feature of it is that each track would use up to 6 different channels of sound, all of which can have their volume adjusted or turned off. This would allow you to turn off the singing voice, piano, guitar, bass or drum beats meaning you instantly have many different versions of the same song. Turn off all the instruments and you can play your guitar to your favourite artists voice, or turn off the singing and you’ve got an instant karaoke version of the song.

Like movies, software and videogames, I believe everything will be instantly downloadable from an Internet-enabled computer desktop at some point in the future, eliminating the need for physical purchases from high street stores, and with music developing a new shape in the form of ‘Music 2.0′, the companies listed above could see themselves at the forefront of downloadable technology.

One of the drawbacks of the current blogging platform is the fact that the content displayed on the page is static - it won’t update until you tell it to, by revisiting the page or refreshing the browser. Static content is also a feature of discussion boards and forums which is why it can be difficult to have flowing conversations, especially when posts are made simultaneously. ScribbleLive rewrites the ules of this publishing platform by offering its users the ability to view and manipulate live data over a network.

ScribbleLive was given special recognition at Canada’s Mesh Conference of the latest web technologies. Two advantages of this is the ability to transmit live data to viewers, with no reloading necessary. This type of communication could be ideal for broadcasting on a global scale, using a well designed platform to broadcast information. Conferences, demonstrations and up to the minute updates within communities would all be possible. Another advantage is the fact that it is written with Ajax, making it a perfect scrolling information service on mobile devices such as the iPhone.

The main requirement for this is participants however. There needs to be a decent community of users to be able to make this worthwhile, so it may take a while before this takes off and possibly replaces the standard blogging format. People can be aprehensive about changing from what they know, particularly when communities already exist.